PLACEBO FASHION BRAND
TECHNOLOGY WE USED TO CREATE BABYLON
DIGITAL TWIN
Placebo crafted a hybrid collection, phygital and physical.
The brand believes that its customers want to wear a different version of the same design physically and digitally.
The story of a garment extended into the digital world and appears in ways that can't exist in the physical world and are adjusted to the customers needs.
NFC TO NFT
Placebo uses Blockchain technology to bring transparency, ownership, and authentication to both physical and digital assets. They aim to create an accessible and easy-to-use experience for customers, using Boyo Meta-tag technology to connect physical products to digital wallets. Customers can simply use their phones on the NFC tag to mint the physical product and transfer it to their digital wallet.
Sustainability is one of the core values at Placebo.
In the design process and production we didn't skip the sampling stage by doing the virtual fitting.
SUSTAINABILITY
'Babylon' is a hybrid collection, both physical and digital. It tells the story of the Tower of Babylon, the biblical story of people challenging God by building a high tower. The collection uses the tower as a metaphor for the internet in the 21st century, how people can blur physical boundaries and collaborate by using the internet.
Our collaborators:
3D art and environment- Replica work
Music composed and produced- Joseph ‘E-Shine’ Mizrahi ft. KADMON.
Architecture- Studio M.A
Rendering- GarageFarm
Kornit digital.
BOYO.
FIRST EVER PHYGITAL RUNWAY!
